Launching soon

Gentle care,
for textured hair.

A cradle cap care routine made for curls and coils. Join the waitlist for first access.

Naturally derived Newborn safe No sulfates No silicones Cruelty-free UK formulated Tear-free Naturally derived Newborn safe No sulfates No silicones Cruelty-free UK formulated Tear-free
01
01 · Why this exists

Cradle cap doesn't care about curl pattern.
The treatment for it does.

Most cradle cap routines were written for one kind of hair — fine and straight. Heavy oils, stiff brushes, shampoos that strip the scalp.

On curls and coils, the same routine snags and pulls fragile new strands out with the flakes. A choice between treating cradle cap and keeping the hair shouldn't exist.

So we made the alternative.

7 / 10
Newborns develop cradle cap. The treatment usually wasn't made for curls.
1 / 4
Black and mixed-heritage parents report hair loss after standard cradle cap treatments.
£0
UK premium baby brands made specifically for cradle cap on textured hair. Until now.
100%
Naturally derived. Newborn safe. Designed for textured hair from the very first wash.
02
02 · The range

Three pieces, one ritual.

Soften, cleanse, nourish — designed to work together.

Babyfro Gentle Foaming Baby Shampoo
Nº 01

Foaming Shampoo

Tear-free. Lifts flakes without stripping the scalp.

Babyfro Nourishing Curl Oil
Nº 02

Nourishing Oil

Avocado, jojoba and oat. Light enough for newborn coils.

Babyfro Cradle Care Set
Nº 03

Cradle Care Set

Soft silicone scalp brush + bamboo wide-tooth comb.

03
03 · The waitlist

Be the first to give your curls the start they deserve.

Quiet, occasional updates. Early access when we open the doors.

First access only for waitlist members